Project
Public Activities
Ukraine Kyiv, 2023
Samchykivka «Sunflower» for the world brand Coca-Cola
It is one of my most exciting projects. The world brand proposed cooperation which resulted in a painting and a mural in the style of Samchykivka. Their attention was drawn to the art, which fascinates with brightness, courage, and optimism.
And I depicted «Sunflower». It allegedly wanted to be born itself. So easy, joyful, and natural, as if it grew independently to bring new colors to life.
The Sunflower bloomed on the wall in the new Coca-Cola office in Kyiv. It turned into a flower in its dynamic growth, symbolizing development and improvement, and it will inspire employees to create exciting and notable projects. The painting will be kept in the Museum of the Coca-Cola Company in Atlanta.
This project is fundamentally necessary for me as for the artist. Because it means that my previous efforts and work on the revival of the Samchykivka art are noticeable.
Why did Coca-Cola choose the Samchykivka art? For its bright colors, unexpected plot twists, charisma, challenge, and that it brings life. And the company's vision is to refresh the world and make a difference.
This project opens a new Ukrainian folk identity that shows national culture. Coca-Cola believes in the power of art to lend warmth and celebrate artistry and craftsmanship. So this is another opportunity for the brand to express its love for art.
I want to thank the Coca-Cola company for such an honor. I wish them success and that the brand always be turned to the sun and light like our Ukrainian sunflowers.
Ukraine Kyiv, 2023
Workshop Samchykivka Art for the Coca-Cola team.
It is one of my most exciting projects. The world brand proposed cooperation which resulted in a painting and a mural in the style of Samchykivka. Their attention was drawn to the art, which fascinates with brightness, courage, and optimism.
And I depicted «Sunflower». It allegedly wanted to be born itself. So easy, joyful, and natural, as if it grew independently to bring new colors to life.
The Sunflower bloomed on the wall in the new Coca-Cola office in Kyiv. It turned into a flower in its dynamic growth, symbolizing development and improvement, and it will inspire employees to create exciting and notable projects. The painting will be kept in the Museum of the Coca-Cola Company in Atlanta.
This project is fundamentally necessary for me as for the artist. Because it means that my previous efforts and work on the revival of the Samchykivka art are noticeable.
Why did Coca-Cola choose the Samchykivka art? For its bright colors, unexpected plot twists, charisma, challenge, and that it brings life. And the company's vision is to refresh the world and make a difference.
This project opens a new Ukrainian folk identity that shows national culture. Coca-Cola believes in the power of art to lend warmth and celebrate artistry and craftsmanship. So this is another opportunity for the brand to express its love for art.
I want to thank the Coca-Cola company for such an honor. I wish them success and that the brand always be turned to the sun and light like our Ukrainian sunflowers.
Netherlands Wijchen, 2022
On August 24 We celebrated the Independence Day of Ukraine with a workshop Samchykivka Art. 💙💛
During the Second World War, Churchill was brought to consider the country's budget. Flipping through the document, he asked: — And where are the expenses for culture? - The war is on! What culture? — If there is no culture, then why are we fighting? Only such an approach to culture allows the state to hope for its independence.
Germany Dusseldorf, 2022
In April and May 2022, I held master classes on Samchykivka Art in Dusseldorf. I am happy that I was able to gather so many people together that we painted, have fun, and continue to revive Samchykivka Art, and along with it, ourselves. I am grateful to the museum K20 K21 Kunstsammlung Nordrhein-Westfalen (https://www.kunstsammlung.de/de) for providing their beautiful space, materials, and the opportunity to gather together. We had a very homely atmosphere as if we were all old friends, but in reality, we were seeing each other for the first time. There was a very strong feeling of Unity, so I hope that our work painting houses for all Ukrainians who lost their homes will lay a solid foundation for the new Ukraine so that every Ukrainian will have a beautiful home again.
Ukraine, Kyiv 2021
September 25-26, 2021, the largest suburban art space "Tree of Life" hosted an ethno-festival "Unity", dedicated to the 30th anniversary of Ukraine's independence, which brought together cultural projects "Father's House. Homestead", "From Lyalya to Krali" ", and an exhibition of paintings with Samchykivka Art by Victoria Radochyna. The organizer of the event is Solomiya Begun, a member of the Women's Business Chamber of Ukraine. The exposition of the "Father's House" project was created by Olenka Bravo, a member of the Ukrainian Diaspora "Ukrainians of San Antonio", Texas, USA. As well as the Women's Geopolitical Alliance and photographer Svitlana Zadorovska. Special thanks to Viktor and Kateryna Yushchenko for their presence at the festival and assistance to Ukraine's cultural projects.
Ukraine Kyiv, 2021
On August 20-21, 2021, the "Ethnic" Festival was held in Kyiv. It became possible with the support of the Ministry of Culture and Information Policy of Ukraine, the State Agency of Ukraine for Arts and Art Education, the organizers of the "Made in Ukraine" festival, and the JetSetter.ua portal. The festival was attended by many famous and influential people, including the Minister of Culture - Alexander Tkachenko. "Ethnic" is dedicated to folk crafts. At the festival, one could see the best masters from all over Ukraine and appreciate the development of Ukrainian art. This development could be supported by purchasing the goods of the masters. I am grateful to all the people who came up and got to know each other, bought their eyes were shining from the beauty they saw. I also thank the company Sweet Ukraine, with which we are developing Samchikivsky painting in ceramics.
Ukraine, village Gorodske, Zhytomyr region, 2021
On July 11, 2021, a celebration of collecting the first sheaf of "Zazhinky" took place in the cultural and artistic center "Polesskaya Khata" in the Zhytomyr region. The holiday, which Mrs. Inna Velichko is engaged in, is dedicated to the preservation and restoration of Ukrainian traditions. This romantic rural flavor inspired us to hold "Vernissage under the Roof" - with the display of my paintings with Samchikiv painting and a master class.
Ukraine Kharkiv, 2019
September 13, 2019, the Museum of Literature hosted a forum on the exchange of Ukrainian traditions and cultural experience "Nine Lives of Tradition", organized by the project Elena Rofe-Beketova.
Netherlands, 2019
Ukrainian Days at De Hoge Veluwe National Park
August 31 - September 1, 2019, In the days of Ukraine in the Netherlands, in Het Nationale Park De Hoge Veluwe, at the invitation of the Embassy of Ukraine in the Netherlands, there was an exhibition of my works with Samchykivka painting. I am very happy and grateful for the invitation of the Ukrainian embassy, Natalia Klimkina, and Vsevolod Chentsov, for the opportunity to introduce Ukrainians and Dutch to this bright painting. I also took part in a souvenir fair. A concert was held with the participation of Ukrainian bands. And also I gave a workshop with Samchykivka painting. Victoria Radochyna's works are currently on display at the embassy in The Hague.