Wall/Pepper® is an Italian company specializing in the design and production of high-quality designer wallpapers for private interiors, hotels, restaurants, oˆces, and commercial spaces. All wallpapers are manufactured in Italy using environmentally friendly materials and can be fully customized in terms of size, color, and composition. They are printed on a variety of premium surfaces, including moisture-resistant materials suitable for bathrooms, spa areas, and even outdoor applications. The company collaborates with artists and designers from around the world, transforming original works of art into large-scale interior design solutions for contemporary spaces.
https://www.wallpeppergroup.com/?s=Radochyna+&post_type=product
In 2026, Wall/Pepper® presented two works by Ukrainian artist Victoria Radochyna, created in the traditional Samchykivka painting style, at the international exhibition Salone del Mobile.Milano 2026 — Rozkvit (Blossoming) and Derevo Svitu (Tree of the World). Wallpapers featuring these original compositions were showcased as part of the brand's new design collections, presenting a contemporary interpretation of Ukrainian decorative art at one of the world's most prestigious design exhibitions.
For Victoria, it was especially meaningful that the Italian company chose to preserve the titles of the artworks in Ukrainian, rather than translating them into Italian. This decision re‰ected a deep respect for Ukrainian culture, language, and the authenticity of the Samchykivka painting tradition, allowing an international audience to experience the works exactly as they were envisioned by the artist.
An important milestone in this collaboration was the interior design of Café ONE in Bocholt, Germany, which became the Šrst café to feature Wall/Pepper® designer wallpapers based on the Samchykivka paintings of Victoria Radochyna. During the rebranding of the former Café Imping, the concept of the new space was built around the artist's composition Tree of the World. The large-scale artistic wallpapers became the focal point of the interior, seamlessly blending the rich tradition of Ukrainian folk art with contemporary European design. The symbolism of the tree was particularly meaningful for Bocholt, as the tree is also one of the city's oˆcial symbols.
This project demonstrates how Ukrainian decorative art can be naturally integrated into contemporary European spaces, creating new opportunities for cultural dialogue and bringing the unique heritage of Samchykivka painting to an international audience.
